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Marketing and Sales |
Price:
Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing
Bruce C. Brown
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more
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Price:
Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed
Bruce C. Brown
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more
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Price:
Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns
CEO Speak Series
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more
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Price:
Rs. 225.00
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The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations
CEO Speak Series
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more
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Price:
Rs. 225.00
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Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising
CEO Speak Series
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more
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Price:
Rs. 145.00
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The Best of Guerrilla Marketing
How to achieve conventional goals using unconventional ways
Jay Conrad Levinson
Susan Wright
Special Low-Price Edition
International Price = Rs. 660
Our Price = Rs. 145
How to achieve conventional goals using unconventional ways
"This primer should be required
reading . . . it is short, authoritative and worth its weight in gold"
—Murray
B. Low, Executive Director, Columbia Business School, USA ..more
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Price:
Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life
CEO Speak Series
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing
CEO Speak Series
Packed in this uniquely innovative book is the expertise and experience of top
marketing leaders from around the world.
From inside the minds of successful marketers, here are invaluable lessons
and real-life examples for all marketers. Lessons you can apply and profit from.
Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands
CEO Speak Series
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more
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Price:
Rs. 225.00
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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success
CEO Speak Series
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more
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Price:
Rs. 190.00
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The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising
CEO Speak Series
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more
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Price:
Rs. 145.00
Buy Now |
Full Frontal PR
How to set people talking about you, your business, or your product
Richard Laermer with Michael Prichinello
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more
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Price:
Rs. 395.00
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Marketing is Business
Insights for the 21st Century
Walter E. Vieira
India’s pioneering marketing consultant draws from his 25 years of experience to offer rich insights into the new concepts and developments, including the Internet in this book. ..more
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Price:
Rs. 145.00
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25 Common Sales Obstacles & How to Overcome Them
Bob Taylor
How to handle the 25 most-frequently encountered customer objections — and convert them into profitable sales. ..more
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Price:
Rs. 190.00
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Analyzing Sales Promotion
How to profit from the power of promotion marketing
John C. Totten
,
Martin P. Block
Landmark book packed with lessons from real-life sales promotion examples to give marketing managers the “big picture” of successful sales promotion strategies, tools and techniques. ..more
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Price:
Rs. 280.00
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Direct Marketing Strategies and Tactics
Unleash the Power of Direct Marketing for Bigger Profits
Herschell Gordon Lewis
The unbeatable value of this book is that it covers every facet of direct marketing and direct response clearly and precisely for bigger profits, without using a lot of technical jargon. ..more
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Price:
Rs. 170.00
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Market Segmentation
Art Weinstein
This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. Recognizing your need for a practical approach to segmentation, a systematic framework is provided. ..more
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Price:
Rs. 145.00
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Business to Business Marketing
Creating & Implementing a Successful Program
Philip G. Duffy
A.F.C. Da Silva
An easy-to-read book that shows the B to B manager how to put expert theory into practice. It offers solutions to the challenges B to B marketer face every day. ..more
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Price:
Rs. 90.00
Buy Now |
Step by Step Guide to a Winning Marketing Strategy
Geraldine Larkin
“Great for those who have to market on a shoe-string.” —Venture Management Institute, USA
In this book an international expert shows you how to fashion a successful marketing strategy for your company. ..more
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